01273 242 535 | Email Us
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01273 242 535 | Email Us
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About Us

Our Great Story

Karl Elwood started his journey into the world of wine in 1986, working with two of the trade’s most influential characters; Graham Chidgey at Laytons and John Armit at Armit’s, and some of the world’s greatest winemakers. 

When Karl established Elwood Selections in 2008, he drew upon the inspiration and experience gained during those years to uncover the little-known estates that offer truly exciting wine at great value.

Wines with a story to tell

Karl discovered that great winemakers are not exclusively behind the finest and most expensive wines. As winemakers from the New World have demonstrated what can be achieved with the right level of passion and skill, the Old World has quietly been going through a revolution.  There are so many exciting wines from lesser-known regions and smaller estates, but their production levels are too small for the supermarkets to ship, so very few wine drinkers will hear about them. Unlucky for them, but good news for Elwood Selection’s clients.

Karl looks for the personality behind the label – the growers who make excellent wine with a history, small batch estates whose livelihood depends on the sustainability of their product. He works with modern winemakers who are not stuck in tradition but make the wine that is true to themselves and loved by their buyers.

How Elwood Selections enrich your enjoyment of wine

“Wine is for everybody,’ says Karl. ‘There’s no right or wrong, it’s just opinion.” So Karl gets to know his your personal tastes, he suggests the wines he thinks you’ll love, never pushes wine and works in partnership to make sure the wine you spend your money on is everything you wish it to be.